Royale<\/strong><\/h2>\n![\"\"](\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/03\/logo-78ea18102d136ac6e2e7294f696ad96d-300x175.png\")
<\/p>\n
Royale reconna\u00eet le potentiel que repr\u00e9sente la client\u00e8le chinoise. C\u2019est pourquoi l\u2019entreprise a diffus\u00e9 une publicit\u00e9 en chinois sur Google <\/strong> offrant un bon d\u2019un dollar.<\/p>\nLa publicit\u00e9 pr\u00e9sentait une image du dieu de la richesse \u2013 un des dieux chinois les plus populaires \u2013 et faisait preuve d\u2019une bonne compr\u00e9hension de la culture chinoise. Royal souhaitait un joyeux Nouvel An du Buffle, tout en soulignant la grande qualit\u00e9 de ses produits. Le bouton jaune dans le bas menait vers le site web enti\u00e8rement localis\u00e9 (en chinois).<\/p>\n
![\"\"](\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/03\/Royale-146x300.jpg\")
<\/p>\n
Jamieson Vitamins<\/strong><\/h2>\n![\"\"](\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/03\/jamieson-laboratories-logo-logo-icon-png-svg-300x113.png\")
<\/p>\n
Jamieson Vitamins a lanc\u00e9 une campagne publicitaire en chinois sur Facebook et Instagram<\/strong>. L\u2019arri\u00e8re-plan aux tons rouges et jaunes, les lanternes et le buffle \u00e9voquant le Nouvel An chinois \u00e9taient attirants pour la client\u00e8le chinoise, car ce sont des symboles de chance, de bonheur et de noblesse dans la culture chinoise. D\u2019ailleurs, il est commun d\u2019offrir des vitamines en cadeau et la promotion de 25 % de rabais repr\u00e9sentait une offre int\u00e9ressante.<\/p>\n![\"\"](\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/03\/Jamieson-267x300.jpg\")
<\/p>\n
En plus du Nouvel An chinois, il existe de nombreuses autres f\u00eates et occasions pour promouvoir vos produits, comme la f\u00eate des lanternes, la f\u00eate de la mi-automne, et bien d\u2019autres!<\/p>\n
Demandez conseil \u00e0 nos sp\u00e9cialistes du marketing en langue chinoise pour trouver l\u2019occasion parfaite de faire votre promotion. En misant sur des \u00e9l\u00e9ments culturels soigneusement choisis, nous pouvons adapter votre strat\u00e9gie sp\u00e9cialement pour la client\u00e8le chinoise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pas besoin d\u2019un compte WeChat pour capter l\u2019attention de la client\u00e8le chinoise au Canada. Voici 4 exemples de marques connues, y compris des campagnes payantes sur Google et Facebook.<\/p>\n","protected":false},"author":70,"featured_media":21250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[761,747,762,199,749],"tags":[],"metadata":{"_pingme":"1","_encloseme":"1","_wpml_word_count":"{\"total\":0,\"to_translate\":{\"en\":531,\"fr\":531}}","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_yoast_wpseo_primary_category":"747","_top_nav_excluded":"","_cms_nav_minihome":"","_thumbnail_id":"21250","_last_translation_edit_mode":"native-editor","_yoast_wpseo_title":"Rejoindre la client\u00e8le chinoise au Canada : strat\u00e9gies de marketing num\u00e9rique","_yoast_wpseo_metadesc":"Pas besoin d\u2019un compte WeChat pour capter l\u2019attention de la client\u00e8le chinoise au Canada. Voici 4 exemples de marques connues, y compris des campagnes payantes sur Google et Facebook.","_yoast_wpseo_focuskw":"Marketing pour la client\u00e8le chinoise au Canada","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","display_header":"yes","header_bg_full":"no","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"default","bg_repeat":"default","header_bg_repeat":"repeat","displayed_menu":"default","slider_type":"no","slider":"0","wooslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"default","posts_sidebar":"default_sidebar","posts_sidebar_2":"default_sidebar","sidebar_sticky":"default"},"_edit_lock":"1647030019:72","_edit_last":"72","authorsure_include_css":"","_yoast_wpseo_linkdex":"52","_yoast_wpseo_content_score":"30","_yoast_wpseo_estimated-reading-time-minutes":"4","avada_post_views_count":"0"},"acf":[],"yoast_head":"\n
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