{"id":21451,"date":"2021-09-17T10:20:27","date_gmt":"2021-09-17T17:20:27","guid":{"rendered":"https:\/\/www.latmultilingual.com\/?p=21451"},"modified":"2022-03-11T12:20:16","modified_gmt":"2022-03-11T20:20:16","slug":"la-fete-de-la-mi-automne","status":"publish","type":"post","link":"https:\/\/staging.latmultilingual.com\/fr\/blog\/la-fete-de-la-mi-automne\/","title":{"rendered":"Songez \u00e0 votre client\u00e8le chinoise lors de la f\u00eate de la mi-automne 2021"},"content":{"rendered":"<p><span data-contrast=\"auto\">Ce sera bient\u00f4t la f\u00eate de la mi-automne et c\u2019est l\u2019occasion r\u00eav\u00e9e de tisser des liens solides avec votre client\u00e8le chinoise. Comme elle tombe le 21 septembre, il est encore temps de planifier une campagne cibl\u00e9e. Voici quelques conseils et astuces de nos expertes du marketing chinois, Xin, Xinyue et Stella :<\/span><\/p>\n<h2>Qu\u2019est-ce que la f\u00eate de la mi-automne?<\/h2>\n<p><span data-contrast=\"auto\">Cette f\u00eate souligne <\/span><span data-contrast=\"auto\">la fin de la saison des r\u00e9coltes d\u2019automne et comprend habituellement des r\u00e9unions en famille, des lanternes et des g\u00e2teaux de lune. Il s\u2019agit de la deuxi\u00e8me f\u00eate la plus importante en Chine apr\u00e8s le Nouvel An chinois. On la c\u00e9l\u00e8bre aussi dans plusieurs autres pays asiatiques, dont la R\u00e9publique de Singapour, le Vietnam, la Cor\u00e9e et la Malaisie. <\/span><\/p>\n<h2>Quelques id\u00e9es pour c\u00e9l\u00e9brer avec votre client\u00e8le chinoise :<\/h2>\n<h3>1. Cr\u00e9ez une vid\u00e9o sous le th\u00e8me de la f\u00eate de la mi-automne (Xin)<\/h3>\n<p><span data-contrast=\"auto\">Comme cette p\u00e9riode de l\u2019ann\u00e9e est remplie de r\u00e9unions en famille, votre entreprise pourrait cr\u00e9er une vid\u00e9o montrant des soupers de famille ou des soir\u00e9es entre amis. Prenez par exemple la vid\u00e9o ci-dessous cr\u00e9\u00e9e par Hennessy dans le cadre de leur campagne pour la f\u00eate de la mi-automne. Si vous manquez de temps ou de ressource pour une campagne vid\u00e9o du genre, on a une autre id\u00e9e toute simple pour vous : cr\u00e9ez une photo d\u2019inspiration \u00ab portrait de famille \u00bb sur WeChat. Vous t\u00e9moignerez ainsi \u00e0 votre client\u00e8le chinoise que vous songez \u00e0 elle en cette p\u00e9riode festive.<\/span><\/p>\n<p><div class=\"video-shortcode\"><iframe title=\"Hennessy\" src=\"https:\/\/player.vimeo.com\/video\/463807454?h=5482b961ea&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p><b><span data-contrast=\"auto\">2. Envoyez des g\u00e2teaux de lune orn\u00e9s du logo de votre entreprise \u00e0 vos clients chinois (Xinyue)<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">Les g\u00e2teaux de lune repr\u00e9sentent un aspect important de cette tradition. Si bien que la f\u00eate de la mi-automne est aussi appel\u00e9e la f\u00eate des g\u00e2teaux de lune! Envoyer des g\u00e2teaux de lune est une merveilleuse fa\u00e7on d\u2019entretenir vos relations avec vos clients chinois. Avant de les envoyer, prenez une photo et partagez-la sur vos plateformes de m\u00e9dias sociaux, comme Weibo. Avant de les envoyer, prenez une photo et partagez-la sur vos plateformes de m\u00e9dias sociaux, comme Weibo.<\/span><\/p>\n<p><img class=\"lazyload alignnone wp-image-21421 size-large\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-1024x576.jpg\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-1024x576.jpg\" alt=\"Starbucks branded mooncakes for Chinese Mid-Autumn Festival\" width=\"1024\" height=\"576\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%273576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-200x113.jpg 200w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-300x169.jpg 300w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-400x225.jpg 400w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-600x338.jpg 600w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-768x432.jpg 768w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-800x450.jpg 800w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-1024x576.jpg 1024w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-1200x675.jpg 1200w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks-1536x864.jpg 1536w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/mooncakes-Starbucks.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b><span data-contrast=\"auto\">3. Offrez une promotion ou un cadeau (Stella)<\/span><\/b><\/p>\n<p><span data-contrast=\"auto\">Chaque f\u00eate repr\u00e9sente l\u2019occasion d\u2019offrir des promotions ou des cadeaux. \u00c0 l\u2019occasion de la f\u00eate de la mi-automne, incitez vos clients chinois \u00e0 participer activement et r\u00e9compensez-les en offrant un prix sp\u00e9cial. Un simple appel \u00e0 l\u2019action comme \u00ab Suivez-nous sur WeChat pour courir la chance de gagner \u00bb permettra \u00e0 votre marque d\u2019atteindre une plus grande audience en ligne. N\u2019oubliez pas qu\u2019il s\u2019agit d\u2019une f\u00eate tr\u00e8s joyeuse, donc assurez-vous que votre message soit amusant et chaleureux.<\/span><\/p>\n<p><img class=\"lazyload alignnone size-large wp-image-21423\" src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-1024x576.jpg\" data-orig-src=\"https:\/\/www.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-1024x576.jpg\" alt=\"use WeChat marketing for Chinese Mid-Autumn festival campaigns\" width=\"1024\" height=\"576\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%273576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-200x113.jpg 200w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-300x169.jpg 300w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-400x225.jpg 400w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-600x338.jpg 600w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-768x432.jpg 768w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-800x450.jpg 800w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-1024x576.jpg 1024w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-1200x675.jpg 1200w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone-1536x864.jpg 1536w, https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/we-chat-phone.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span class=\"TextRun BCX0 SCXW187518756\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW187518756\">Nous esp\u00e9rons que<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">cet article vous aura donn\u00e9 des<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">pistes de strat\u00e9gies pour souligner<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">la f\u00eate<\/span><span class=\"NormalTextRun BCX0 SCXW187518756\">de la mi-automne. Comme toujours, il est important <\/span><span class=\"NormalTextRun BCX0 SCXW187518756\">de se <\/span><span class=\"NormalTextRun BCX0 SCXW187518756\">rappeler<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">de faire<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">preuve<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">de<\/span><span class=\"NormalTextRun BCX0 SCXW187518756\">d\u00e9licatesse<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">lorsque<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">nos initiatives<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">de marketing ciblent<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">des f\u00eates culturelles.<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">Pour r\u00e9ussir, il est essentiel de r\u00e9ellement comprendre<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">leur histoire ainsi que leurs nuances.<\/span><\/span> <span class=\"TextRun BCX0 SCXW187518756\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW187518756\">C<\/span><span class=\"NormalTextRun BCX0 SCXW187518756\">haque situation est unique et m\u00e9rite une approche adapt\u00e9e.<\/span><\/span> <span class=\"TextRun Underlined BCX0 SCXW187518756\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW187518756\" data-ccp-charstyle=\"Hyperlink\">Contactez<\/span><span class=\"NormalTextRun BCX0 SCXW187518756\" data-ccp-charstyle=\"Hyperlink\">-nous!<\/span><\/span> <span class=\"TextRun BCX0 SCXW187518756\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW187518756\">Notre \u00e9quipe de marketing chinoise<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">sera ravie<\/span> <span class=\"NormalTextRun BCX0 SCXW187518756\">de vous aider \u00e0 trouver des id\u00e9es qui correspondent aux objectifs de votre entreprise.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce sera bient\u00f4t la f\u00eate de la mi-automne et c\u2019est l\u2019occasion r\u00eav\u00e9e de tisser des liens solides avec votre client\u00e8le chinoise. Comme elle tombe le 21 septembre, il est encore temps de planifier une campagne cibl\u00e9e. Voici quelques conseils et astuces de nos expertes du marketing chinois.<\/p>\n","protected":false},"author":71,"featured_media":21416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[761,222,743,763,747],"tags":[],"metadata":{"_wpml_word_count":"{\"total\":0,\"to_translate\":{\"en\":1100,\"fr\":1100}}","authorsure_include_css":"","_wpml_media_featured":"1","_wpml_media_duplicate":"1","_pingme":"1","_encloseme":"1","_top_nav_excluded":"","_cms_nav_minihome":"","avada_post_views_count":"1677","pyre_displayed_menu":"default","pyre_display_copyright":"default","pyre_display_footer":"default","pyre_display_header":"yes","pyre_elasticslider":"0","pyre_fallback":"","pyre_fimg_height":"","pyre_fimg_width":"","pyre_full_width":"no","pyre_header_bg":"","pyre_header_bg_color":"","pyre_header_bg_full":"no","pyre_header_bg_repeat":"repeat","pyre_image_rollover_icons":"linkzoom","pyre_page_bg":"","pyre_page_bg_color":"","pyre_page_bg_full":"no","pyre_page_bg_layout":"default","pyre_page_bg_repeat":"repeat","pyre_page_title":"default","pyre_page_title_bar_bg":"","pyre_page_title_bar_bg_color":"","pyre_page_title_bar_bg_full":"default","pyre_page_title_bar_bg_retina":"","pyre_page_title_bg_parallax":"default","pyre_page_title_custom_subheader":"","pyre_page_title_height":"","pyre_page_title_text":"yes","pyre_related_posts":"default","pyre_revslider":"0","pyre_sidebar_position":"default","pyre_slider":"0","pyre_slider_position":"default","pyre_slider_type":"no","pyre_transparent_header":"default","pyre_wide_page_bg":"","pyre_wide_page_bg_color":"","pyre_wide_page_bg_full":"no","pyre_wide_page_bg_repeat":"repeat","pyre_wooslider":"0","sbg_selected_sidebar":["0"],"sbg_selected_sidebar_replacement":["Blog Sidebar"],"_last_translation_edit_mode":"native-editor","_thumbnail_id":"21416","_yoast_wpseo_linkdex":"69","_yoast_wpseo_content_score":"30","_yoast_wpseo_estimated-reading-time-minutes":"3","_wp_old_slug":"celebrer-la-fete-de-la-mi-automne-fete-de-la-lune__trashed","_dp_original":"20590","_oembed_0124f1974ba86c799d6ba025c1bc7c35":"<iframe title=\"Hennessy\" src=\"https:\/\/player.vimeo.com\/video\/463807454?h=5482b961ea&amp;dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_time_0124f1974ba86c799d6ba025c1bc7c35":"1632160313","_yoast_wpseo_metadesc":"Ce sera bient\u00f4t la f\u00eate de la mi-automne et c\u2019est l\u2019occasion r\u00eav\u00e9e de tisser des liens solides avec votre client\u00e8le chinoise. Comme elle tombe le 21 septembre, il est encore temps de planifier une campagne cibl\u00e9e. Voici quelques conseils et astuces de nos expertes du marketing chinois","_yoast_wpseo_focuskw":"la f\u00eate de la mi-automne","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","display_header":"yes","header_bg_full":"no","page_title_bar_text":"yes","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"linkzoom","bg_repeat":"repeat","header_bg_repeat":"repeat","displayed_menu":"default","slider_type":"no","slider":"0","wooslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"repeat","posts_sidebar":"Blog Sidebar","posts_sidebar_2":"","sidebar_sticky":"default"},"_edit_lock":"1647029905:72","_oembed_3884cebd25046dcf58e9d0904cb2c378":"<iframe title=\"Hennessy\" src=\"https:\/\/player.vimeo.com\/video\/463807454?h=5482b961ea&amp;dnt=1&amp;app_id=122963\" width=\"884\" height=\"497\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_time_3884cebd25046dcf58e9d0904cb2c378":"1632160341","_oembed_df06d389e3ac031ba025a0720166b3da":"<iframe title=\"Hennessy\" src=\"https:\/\/player.vimeo.com\/video\/463807454?h=5482b961ea&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_time_df06d389e3ac031ba025a0720166b3da":"1647030027","_edit_last":"72","_wp_old_date":"2021-09-20","_yoast_wpseo_primary_category":"743","_oembed_a760b972d6a49ab3a7fdc474c97f36b8":"<iframe title=\"Hennessy\" src=\"https:\/\/player.vimeo.com\/video\/463807454?h=5482b961ea&amp;dnt=1&amp;app_id=122963\" width=\"920\" height=\"518\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_time_a760b972d6a49ab3a7fdc474c97f36b8":"1647030000"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Songez \u00e0 votre client\u00e8le chinoise lors de la f\u00eate de la mi-automne 2021 - LAT Multilingue Traduction et Marketing<\/title>\n<meta name=\"description\" content=\"Ce sera bient\u00f4t la f\u00eate de la mi-automne et c\u2019est l\u2019occasion r\u00eav\u00e9e de tisser des liens solides avec votre client\u00e8le chinoise. Comme elle tombe le 21 septembre, il est encore temps de planifier une campagne cibl\u00e9e. Voici quelques conseils et astuces de nos expertes du marketing chinois\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.latmultilingual.com\/fr\/blog\/la-fete-de-la-mi-automne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Songez \u00e0 votre client\u00e8le chinoise lors de la f\u00eate de la mi-automne 2021 - LAT Multilingue Traduction et Marketing\" \/>\n<meta property=\"og:description\" content=\"Ce sera bient\u00f4t la f\u00eate de la mi-automne et c\u2019est l\u2019occasion r\u00eav\u00e9e de tisser des liens solides avec votre client\u00e8le chinoise. Comme elle tombe le 21 septembre, il est encore temps de planifier une campagne cibl\u00e9e. Voici quelques conseils et astuces de nos expertes du marketing chinois\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.latmultilingual.com\/fr\/blog\/la-fete-de-la-mi-automne\/\" \/>\n<meta property=\"og:site_name\" content=\"LAT Multilingue Traduction et Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LATMultilingual\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T17:20:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T20:20:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.latmultilingual.com\/wp-content\/uploads\/2021\/09\/Mid-Autumn-Festival-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"May Tin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LATMultilingual\" \/>\n<meta name=\"twitter:site\" content=\"@LATMultilingual\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"May Tin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.latmultilingual.com\/fr\/blog\/la-fete-de-la-mi-automne\/\",\"url\":\"https:\/\/staging.latmultilingual.com\/fr\/blog\/la-fete-de-la-mi-automne\/\",\"name\":\"Songez \u00e0 votre client\u00e8le chinoise lors de la f\u00eate de la mi-automne 2021 - LAT Multilingue Traduction et Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/staging.latmultilingual.com\/#website\"},\"datePublished\":\"2021-09-17T17:20:27+00:00\",\"dateModified\":\"2022-03-11T20:20:16+00:00\",\"author\":{\"@id\":\"https:\/\/staging.latmultilingual.com\/#\/schema\/person\/cd3f51585eb3331ec3e3dd829823b3d5\"},\"description\":\"Ce sera bient\u00f4t la f\u00eate de la mi-automne et c\u2019est l\u2019occasion r\u00eav\u00e9e de tisser des liens solides avec votre client\u00e8le chinoise. 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