{"id":21815,"date":"2021-12-07T09:52:49","date_gmt":"2021-12-07T17:52:49","guid":{"rendered":"https:\/\/www.latmultilingual.com\/lat-multilingue-traduction-et-marketing-inc-embauche-un-nouveau-chef-du-marketing-jonathan-levitt-pour-propulser-sa-prochaine-phase-de-croissance\/"},"modified":"2021-12-18T07:38:36","modified_gmt":"2021-12-18T15:38:36","slug":"nouveau-directeur-du-marketing","status":"publish","type":"post","link":"https:\/\/staging.latmultilingual.com\/fr\/blog\/nouveau-directeur-du-marketing\/","title":{"rendered":"LAT Multilingue Traduction et Marketing inc. embauche un nouveau directeur du marketing, Jonathan Levitt, pour propulser sa prochaine phase de croissance."},"content":{"rendered":"

Le 7 d\u00e9cembre 2021, Montr\u00e9al, Qu\u00e9bec<\/strong> \u2013 LAT Multilingue Traduction et Marketing inc. annonce la nomination de Jonathan Levitt \u00e0 titre de directeur du marketing. Il guidera la strat\u00e9gie de marketing des services de traduction et de localisation de LAT, aidera les clients \u00e0 capter l\u2019int\u00e9r\u00eat d\u2019un public diversifi\u00e9 au Canada et aux \u00c9tats-Unis et jouera un r\u00f4le charni\u00e8re au sein de l\u2019agence \u00e0 la t\u00eate de son service de marketing culturel et international en croissance.<\/p>\n

Auparavant, Jonathan Levitt a \u00e9t\u00e9 directeur du marketing pour Voxco Survey Software et directeur du marketing pour Reitman\u2019s (Canada) lt\u00e9e, le plus grand d\u00e9taillant de v\u00eatements pour femmes au Canada, o\u00f9 il a \u00e9labor\u00e9 et dirig\u00e9 la strat\u00e9gie de transformation num\u00e9rique et la strat\u00e9gie omnicanal de l\u2019entreprise.<\/p>\n

Depuis plus d\u2019une vingtaine d\u2019ann\u00e9es, Jonathan aide des responsables de marques vari\u00e9es \u00e0 mieux comprendre leurs publics cibles et \u00e0 tirer le maximum des technologies et des donn\u00e9es pour offrir de meilleurs produits et exp\u00e9riences clients. Il a travaill\u00e9 pour de petites et de grandes marques, y compris des leaders de calibre mondial comme Walmart, Target, Williams-Sonoma, MasterCard, Dell, The New York Times, Ford et Google. Croyant fermement au pouvoir des donn\u00e9es, il est reconnu dans le milieu des strat\u00e9gies de marque, du marketing num\u00e9rique, de l\u2019analytique et de l\u2019exp\u00e9rience client.<\/p>\n

Conf\u00e9rencier et auteur prolifique et convoit\u00e9, Jonathan a fait conna\u00eetre son point de vue unique en mati\u00e8re de strat\u00e9gies de marque, d\u2019exp\u00e9rience client et de marketing num\u00e9rique dans de nombreuses publications parmi les mieux r\u00e9put\u00e9es du secteur, dont Forbes, AdAge, Fortune, 1to1 Magazine, eMarketing & Commerce, ClickZ, DM News, Loyalty 360, Chief Marketer, Multichannel Merchant, Stores Magazine et MediaPost.<\/p>\n

Il a r\u00e9cemment \u00e9t\u00e9 nomm\u00e9 l\u2019un des 100 leaders d\u2019opinion qui changent la donne dans le domaine de l\u2019exp\u00e9rience client \u00e0 l\u2019\u00e9chelle mondiale<\/a>, ainsi qu\u2019un des 50 plus grands sp\u00e9cialistes en marketing du monde selon le palmar\u00e8s Oncon Icon Awards<\/a>.<\/p>\n

\u00ab Je suis ravi de me joindre \u00e0 l\u2019\u00e9quipe de LAT, et j\u2019ai tr\u00e8s h\u00e2te d\u2019amener notre service de marketing culturel encore plus loin, indique Jonathan Levitt. La culture a une incidence consid\u00e9rable sur le comportement du consommateur. C\u2019est pourquoi certains produits sont particuli\u00e8rement populaires aupr\u00e8s de certains groupes d\u2019\u00e2ge et certaines nationalit\u00e9s et entreprises, et d\u2019autres pas. De plus en plus d\u2019entreprises reconnaissent la valeur du marketing culturel, et nous sommes bien plac\u00e9s pour aider ces marques avant-gardistes \u00e0 atteindre leurs march\u00e9s cibles. \u00bb<\/p>\n

\u00ab Dans un march\u00e9 aussi diversifi\u00e9 que celui de l\u2019Am\u00e9rique du Nord, pr\u00e9cise la pr\u00e9sidente de LAT, Lise Alain, il faut une compr\u00e9hension approfondie des pr\u00e9f\u00e9rences culturelles des clients pour capter leur attention. Sous l\u2019aile de Jonathan, nos \u00e9quipes de marketing diversifi\u00e9es seront encore mieux outill\u00e9es pour planifier, mettre en \u0153uvre et \u00e9valuer les strat\u00e9gies de marketing qui aideront nos clients \u00e0 joindre les publics francophones, chinois, sud-asiatiques et hispaniques, entre autres, au Canada et aux \u00c9tats-Unis. Sa profonde exp\u00e9rience bonifiera notre offre aupr\u00e8s des clients soucieux de leur approche marketing. \u00bb<\/p>\n

\u00c0 propos de LAT Multilingue <\/strong><\/p>\n

Fond\u00e9e en 1999 par Lise Alain, LAT Multilingue est une agence de traduction et de marketing culturel dont la passion est d\u2019aider les clients \u00e0 cr\u00e9er des liens avec un public multilingue gr\u00e2ce \u00e0 la traduction, au marketing num\u00e9rique et \u00e0 la localisation. LAT est fi\u00e8re de travailler avec des clients issus de divers secteurs, notamment le tourisme, les aliments et boissons, la mode et la sant\u00e9 et le mieux-\u00eatre.<\/p>\n

Personne-ressource pour les m\u00e9dias :<\/strong><\/p>\n

May Tin
\nGestionnaire des communications
\nLAT Multilingue et LAT Marketing
\nmay@latmultilingual.com<\/a>
\nTel: 866-936-3833 ext. 102<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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