Our team worked with Porsche Vancouver to develop a marketing strategy that would increase engagement with Chinese locals and establish the dealership as the “go to” dealership for Vancouver’s Porsche enthusiasts.

Porsche Vancouver wanted to attract buyers to its flagship location on West 3rd Avenue. As a brand, Porsche Vancouver was quite popular on Chinese social media sites such as Sina Weibo, but they needed an effective way to interact with this audience. They came to LAT for help developing a Chinese social media strategy that would allow them to capitalize on Porsche’s pre-existing popularity with Chinese newcomers in Vancouver.

Since Porsche Vancouver was already gaining attention on Sina Weibo, we created an official account for the dealership on the platform. We then created relevant and engaging content specifically for Porsche Vancouver’s target market. Our team tracked the account’s performance and adapted the strategy accordingly. We also promoted follower interactions by replying to comments and reposting other users’ content. This activity steadily grew Porsche Vancouver’s base of active followers and generated sales leads.

An integral part of the Sina Weibo campaign was creating original Chinese content and translating and localizing English material. Our team used its cultural marketing expertise to ensure that any content posted was relevant for their target Chinese audience. By studying interactions on Weibo by Porsche Vancouver’s followers, we are able to track their interests and further tailor content to engage them.