Launching a Digital Campaign in Quebec
Launching a digital ad campaign in Quebec? Here are our tips to help localize your ad strategy for a successful launch.
New Canadian Bilingual Food Packaging Requirements in 2021: Are You Ready?
The food and beverage industry in Canada has until December 2021 to comply with amendments to the front-of-package labelling requirements for products. Is your company ready?
Building H5 Pages for WeChat Chinese Marketing
H5 pages for mobile devices are commonly used in Chinese marketing because they're highly engaging, interactive and rely heavily on user input.
Quebec Signage Regulations
Doing business in Quebec? If so, there are specific rules that govern
WeChat: The difference Between Personal and Official Accounts
You've downloaded WeChat, now what? Here's how to get started and choose the account type that is right for your business.
Understanding RED, the Chinese Shopping App
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
Why Retailers Love 520 Day
Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.
LAT Multilingual offers free Chinese listing to companies during COVID-19
LAT Multilingual is offering Canadian companies with unique, local and authentic products and services a free listing on their Chinese language www.TravelCanada.cn website, and an opportunity to be featured on its associated WeChat/Weibo social media.
WeChat Strategy Tips to Make the Most of Your Account
Wanting to reach Chinese customers in Canada? The popular app WeChat should be at the heart of your social media strategy.