It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
Lunar New Year 2022 falls on February 1, 2022 and will usher in the Year of the Tiger. Are you ready to celebrate with your Chinese clients and customers?
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
While COVID-19 forced everyone to stay home, Chinese people were able to buy duty-free goods. In Sanya, Hainan Island, the average daily sales are around 180 million yuan, tripled the revenues from last year. How does it work?
Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.
What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.
Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
