Translation – The Good, The Bad and The Dangerous
Many companies have fallen prey to poor translation over the years. Read about some of the most blatant (and hilarious) translation blunders!
Reaching French Canadians: The Key to Success in Quebec
Expanding your business and tapping into the Quebec market is a smart business decision, but to truly capture the heart of Quebecers, you need to go beyond meeting the basic requirements of Law 101. To break into the Quebec market the marketing messaging must be well thought out and strategic.
Engaging with Chinese Customers – with Jessie Li, Marketing Strategist
In China, business isn’t just about sales- it's about building genuine connections and forming long-standing relationships. In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us understand how to form genuine connections with Chinese customers, talk to us about the ins-and-outs of brand persona, and give examples of successful brands.
Reaching Chinese Customers – with Jessie Li, Marketing Strategist
In this short video, our Inbound & Digital Marketing Strategist Jessie Li will help us connect with Chinese customers by teaching us all about the Chinese digital market, what platforms businesses should get on, and how to successfully engage with Chinese customers. Check it out here!
Famous Folks on Chinese Social Media
Learn how politicians like Canadian Prime Minister Justin Trudeau and celebrities are using Chinese social media platforms like WeChat to connect with their base.
Understanding Today’s Chinese Consumer- with Jessie Li, Marketing Strategist
Who is the modern-day Chinese consumer, and how can you reach them? In this short video, our Inbound & Digital Marketing Strategist Jessie explains to us who the modern-day Chinese consumer is and what their typical purchasing behaviours are, using three simple hashtags.
WeChat Victories and Visions, from the Creator of WeChat
In this post, we have discuss four elements from Allen Zhang's annual WeChat speech that may add value to your Chinese marketing strategy.
Break into the Chinese Market with QR Codes: Our Top 3 Tips
Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.
Changing Life in China: One QR Code at a Time
Why are QR codes everywhere in China? How do Chinese consumers user this magic code? This article will give you an overview of how QR codes have changed the life of people in China.