Laura McLeod, Author at LAT Multilingual

About Laura McLeod

Laura McLeod is the Communications Manager for LAT. Having previously worked on the client side coordinating projects with complex translation needs, Laura is thrilled to help clients learn how LAT can help streamline their marketing, communications and website projects.

About Laura McLeod

Here are my most recent posts

10 Things You Need To Know About Doing Business In Quebec – Part 2

Laura McLeod2021-05-14T16:19:56-07:00August 1st, 2017|Quebec Market|

Part 2 in our series on doing business in Quebec. This week, we give you six insights into the Quebec market you might want to consider.

10 Things You Need To Know About Doing Business In Quebec – Part 1

Laura McLeod2021-07-19T17:14:41-07:00July 26th, 2017|Quebec Market|

Part 1 of our series on doing business in Quebec. This week we explain four things you need to know before you do business in the province of Quebec.

What is Localization and Why Does it Matter for Your Business?

Laura McLeod2021-05-14T16:19:58-07:00July 10th, 2017|Branding and Marketing, Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

Get More ROI From Your Canadian Bilingual Labelling

Laura McLeod2021-05-14T16:19:59-07:00June 28th, 2017|Bilingual Packaging|

You’ve invested in your packaging to meet the requirements of the Canadian government, now you want to get proper return on your investment. Make sure that you don’t just stop at the basics, but that you also position your product to win the heart of your customer.

Multilingual Websites: Human vs. Machine Translation

Laura McLeod2021-05-14T16:20:00-07:00May 30th, 2017|Website Translation & Localization|

Multilingual websites connect to a broader audience by speaking to customers in their own language, making engagement (and sales) that much easier. The benefits of human translation for your website far outweigh the shortcuts that machine translation provide - but do you know by how much?

WeChat: The “Everything” App

Laura McLeod2021-05-14T16:20:00-07:00May 19th, 2017|Branding and Marketing, Multiculturalism, Multilingual Social Media|

WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.

Welcoming Chinese Travellers: A Case for Cultural Adaptation

Laura McLeod2022-03-11T12:45:16-08:00May 16th, 2017|Cultural Marketing, Multiculturalism|

North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.