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What is Localization and Why Does it Matter for Your Business?

Laura McLeod2021-05-14T16:19:58-07:00July 10th, 2017|Branding and Marketing, Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

Welcoming Chinese Travellers: A Case for Cultural Adaptation

Laura McLeod2022-03-11T12:45:16-08:00May 16th, 2017|Cultural Marketing, Multiculturalism|

North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.

Celebrating International Mother Language Day

Laura McLeod2021-05-14T16:20:03-07:00February 21st, 2017|Branding and Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization, Uncategorized|

February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.

For Mexicans, Canada Is “Único”!

Laura McLeod2021-05-14T16:20:04-07:00May 9th, 2016|Branding and Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization|

The Canadian visa requirement for Mexicans is going to be lifted anytime now and it is expected to create a boom in Mexican tourists. Lifting this requirement will make Canada even more appealing to Mexican tourists. Anticipating the imminent wave of Mexican tourists, a number Canadian tourism and hospitality organizations have already been promoting Canada in Mexican media.

Is Southeast Asia the Next Big Digital Marketing Landscape?

Laura McLeod2021-05-14T16:20:06-07:00December 21st, 2015|Branding and Marketing, Cultural Marketing, Multilingual Social Media|

When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.

A Beginner’s Guide to Cultural Marketing

Laura McLeod2021-05-14T16:20:08-07:00November 30th, 2015|Branding and Marketing, Cultural Marketing, Multilingual Social Media|

It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:

3 Common Mistakes Businesses Make on Social Media (And How to Fix Them)

Laura McLeod2021-05-14T16:20:09-07:00November 13th, 2015|Branding and Marketing, Cultural Marketing, Multilingual Social Media|

We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.

3 Tips to Run a Successful Chinese New Year Marketing Campaign

Laura McLeod2022-01-03T16:44:04-08:00October 22nd, 2015|Branding and Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign: