Québec was forged by the courage and ardour of the first settlers. Without knowing exactly what awaited them, they agreed to cross an ocean in a wooden boat, in extremely difficult conditions. No sooner had they arrived, weakened by the months-long crossing, than they had to adapt to face a capricious climate with the widest range of seasonal temperatures in the world.
Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.
Vancouver, home to over 40,000 cherry trees, celebrates the Cherry Blossom Festival since 2006. Many of us take this opportunity to go for long strolls under the boughs in our neighbourhoods or visit local botanical gardens.
How can businesses reach out to an increasingly diverse marketplace and make returning and potential customers feel welcome? Celebrating important holidays like Chinese New Year is a great place to start.
Hannah Jennings-Voykovich has recently joined the LAT Multilingual team as [...]
Vancouver is home to a growing number of Asian communities, [...]
The 2013 National Opinion Poll: Canadian Views [...]
With Mother’s Day fast approaching, I decided to survey our [...]
Politicians giving out red envelopes should beware of cultural misunderstandings… [...]
