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It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:
We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
It’s clear from the influx of image-sharing social media platforms [...]
This is Part 2 of a two-part series on the [...]
If you're trying to reach audiences with multiple linguistic and cultural backgrounds, be sure to consider your social media strategy. Not only will you want to translate it, but you'll also want to localize and adapt it for your target audiences.
WeChat has gone from strength to strength since it was released in 2011. Its mix of text messaging, hold-to-talk voice messaging, photo and video sharing has already attracted more than 400 million users. Companies who want to market their products or services are starting to include WeChat as a must-have promotional tool for their brand.
If you’re a business owner or in charge of marketing, [...]
