Chinese New Year 2021: 5 Marketing Campaigns Trending in China
Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!
Marketing to a Multicultural Marketplace
In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.
Break into the Chinese Market with QR Codes: Our Top 3 Tips
Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.
Understanding Canada’s Bilingual Language Laws
When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.
How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism
We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.
Get More ROI from Your Foreign Marketing Strategy
Our in-house translator, André, tells us about why it's important to always locally source your translation
What is Localization and Why Does it Matter for Your Business?
Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.
WeChat: The “Everything” App
WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.
Celebrating International Mother Language Day
February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.