It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?
Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
You don't have to have a WeChat account to reach Chinese audiences locally in Canada. Here are 4 examples from well-know brands, including PPC ads on Google/Facebook.
Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.
Wondering how to create a successful Chinese New Year Marketing campaign? We share five trending case studies to help inspire you!
Short video content has become the latest trend in China. How to use WeChat's latest function "WeChat Channels" to reach your audiences?
You've downloaded WeChat, now what? Here's how to get started and choose the account type that is right for your business.
Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.
