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Delivering Exceptional Customer Service to Chinese Tourists

Laura McLeod2022-03-11T12:39:46-08:00June 19th, 2018|Cultural Marketing, Multiculturalism, Travel & Tourism|

Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.

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Halloween Around The World

Laura McLeod2021-05-14T16:19:54-07:00October 31st, 2017|Multiculturalism|

Many people celebrate this day, but many may not know the history behind it. We've put together a snapshot of Halloween around the world!

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A Chinese Traveller in Quebec

Laura McLeod2021-05-14T16:19:55-07:00October 19th, 2017|Cultural Marketing, Multiculturalism|

Our guest blogger, Han Fei, shares her experience of Quebec as a Chinese traveller on a group tour.

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  • Chinese Tourists Canada

Why Your Business Should Engage With Chinese Travellers

Laura McLeod2021-05-14T16:19:56-07:00August 17th, 2017|Cultural Marketing, Multiculturalism, Travel & Tourism|

4 key reasons why you should be engaging with Chinese visitors to Canada, and how a little effort can go a long way.

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What is Localization and Why Does it Matter for Your Business?

Laura McLeod2021-05-14T16:19:58-07:00July 10th, 2017|Branding and Marketing, Cultural Marketing, Multiculturalism, Translation and Localization|

Find out how to go beyond translation with localization and transcreation - allowing your brand to truly reach and connect with your target audience.

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WeChat: The “Everything” App

Laura McLeod2021-05-14T16:20:00-07:00May 19th, 2017|Branding and Marketing, Multiculturalism, Multilingual Social Media|

WeChat has become a must-have tool to reach the Chinese community; if you want to be a step ahead of the competition, you should be promoting your brand on WeChat.

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Welcoming Chinese Travellers: A Case for Cultural Adaptation

Laura McLeod2022-03-11T12:45:16-08:00May 16th, 2017|Cultural Marketing, Multiculturalism|

North America is a great value destination for Chinese visitors, who are the fastest-growing inbound market. Chinese netizens are not on Facebook and Twitter. So how do you reach them? Here's our 3 key engagement strategies to make your destination Chinese-friendly.

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Meet Lise Alain, Founder of LAT Multilingual

Laura McLeod2021-05-14T16:20:02-07:00March 7th, 2017|Multiculturalism, Multilingual Social Media, Translation and Localization|

We interview Lise Alain, founder and CEO of LAT Multilingual, a Canadian translation agency based in Vancouver, BC.

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Celebrating International Mother Language Day

Laura McLeod2021-05-14T16:20:03-07:00February 21st, 2017|Branding and Marketing, Cultural Marketing, Multiculturalism, Multilingual Social Media, Translation and Localization, Uncategorized|

February 21 is International Mother Language Day - a day when we celebrate the huge number of languages spoken in the world.

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Locations

Vancouver Head Office
#200-1892 West Broadway
Vancouver, BC
V6J 1Y9

Montreal Office
#700-407 McGill Road
Montreal, QC
H2Y 2G3

Toronto Office
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Toronto, ON
M4W IA8

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