May 26, 2015, Vancouver BC — LAT Marketing is a newly launched subsidiary of LAT Multilingual that specializes in providing a full range of digital marketing services to businesses who want to engage with Quebec customers. Unlike other marketing companies, LAT Marketing relies on its expertise in translation, localization, and content creation to tailor digital marketing strategies to local markets.
Businesses selling to the Canadian market are aware of the language laws and the need to have bilingual packaging and marketing materials. However, when it comes to Quebec, translation is not enough. “Quebec customers are proud of their culture,” says Lise Alain, CEO of LAT Marketing. “They are much more likely to adopt a brand, buy a product, or follow a company’s activities on social media if the company demonstrates an understanding of Quebec’s society and culture.”
LAT Marketing localizes your website and SEO strategy, as well as your pay-per-click (PPC) and digital marketing campaigns for the Quebec market. LAT’s local teams in Montreal and Quebec City also create and manage French-language accounts on social media. “Whether paid or organic, marketing should always be managed locally”, says Lise. “Our vision is to bring businesses to the heart of Quebec’s communities so that they can truly engage individuals from a local perspective.”
Quebec represents a market of more than 8 million customers who are culturally and linguistically unique in North America. With a local marketing team of professional writers, translators, and digital marketing specialists who are supported by LAT Multilingual’s 15 years of expertise in translation and localization, LAT Marketing makes businesses part of the communities they want to reach by allowing them to get in touch with customers locally.
About LAT
Founded in 1999, LAT Multilingual provides language services to a variety of clients across Canada and the U.S. LAT Marketing is LAT’s first in-market subsidiary, with the mandate to help companies reach local communities in Quebec. For further information visit www.latmarketing.ca or call: 1-866-936-3833, ext. 106.
